She’s amazed fans with her recent transformation, and now Karren Brady’s cosmetic surgeon has revealed one of The Apprentice star’s favourite treatments.

Dr Rita Rakus, a London-based aesthetics specialist, took to Instagram over the weekend to share one of the ways in which Baroness Brady, 56, is able to pass for someone 20 years younger.

In what appears to be a staged clip, Lord Alan Sugar’s right-hand woman entered the clinic as if it were her second home, greeting Dr Rita with a familiar hug.

The cosmetic surgeon, remarking on Karren’s glowing appearance, said: ‘I don’t know if there’s anything we can do.’

Karren replied: ‘There’s always something you can do. Everyone of a certain age needs a little improvement.

And so, after browsing the skincare products available at the clinic, Karren underwent the £895 Rainbow Reset, a short, pain-free 15-minute laser treatment that is said to charge cellular health and boost energy.

Dr Rita’s website explains: ‘The non-invasive treatments work by delivering specific wavelengths of visible light to your cells, especially the mitochondria, your body’s natural powerplants.

‘The result? A biological effect similar to pharmaceutical drugs – but completely non-invasive and 100 per cent natural.

Karren Brady, 56, has wowed fans with her recent transformation, and now cosmetic surgeon Dr Rita Rakus has revealed one of the treatments behind The Apprentice judge’s new look

‘Crucially, this therapy also supports the function of the vagus nerve – a key communication pathway between the brain and body that regulates stress, digestion, heart rate, immunity and mood.’

The treatment is also cited as being beneficial for patients using GLP-1 weight loss medications.

It’s far from Karren’s first treatment with Dr Rita, and in 2024, she underwent a £3,500 ‘non-surgical face lift’ in a bid to eliminate her ‘dreaded jowls’.

Karren, who is the vice chairman of West Ham United, visited Dr Rita at her Knightsbridge-based clinic for EndoliftX.

The non-invasive process uses a laser-emitting wire to tighten the skin – promising collagen regeneration with a 95 per cent success rate in skin tightening, according to the clinic.

The television personality wanted to expel her ‘dreaded jowls’ and address the lower part of her face, which had started to ‘drag’.

And not only was she ‘delighted’ with the results, but less than 24 hours later, Karren went out for lunch.

‘I was home straight after the treatment, and went out for lunch the next day, no bruising and just slight swelling that went down really quickly,’ she said.

Karren visited Dr Rita Rakus’s Knightsbridge, London clinic to undergo the Rainbow Reset treatment

Lord Alan Sugar’s right-hand woman has shocked her fans with her new, refreshed look (seen in 2010)

The minimally invasive procedure employs a unique laser fibre, thinner than a strand of hair, to tighten, lift and add definition to the skin – treating various signs of ageing across the whole body, including the lower face and neck.

Karren made the decision to undergo an EndoliftX procedure after she noticed signs of ageing on her jaw and neck.

‘As a woman of a certain age, I noticed the lower part of my face was starting to sag and I was starting to get the dreaded jowls people talk about,’ she said.

‘That was really my main concern when I went to see Dr Rakus and she recommended EndoliftX.

‘Before having the treatment I feared it would be quite invasive, but it’s not at all. I was home straight after the treatment, and went out for lunch the next day, no bruising and just slight swelling that went down really quickly.

‘The most unexpected part of the treatment was that it didn’t hurt, it didn’t take very long, there wasn’t any downtime, and it gave the sort of result that you’d usually only get by going in to have proper surgery.

‘Just a few weeks post treatment and I feel great and I am really delighted with my results.’

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Dr Rakus explained: ‘The results are both immediate and long-term, with the area continuing to improve for several months following the ENDOLIFTX® procedure as additional collagen builds in the deep layers of the skin over time.

‘The procedure lasts for under an hour, and the patient can usually return to their daily activities almost immediately with instantly tighter and lifted skin.

‘The results improve over the following nine months and last up to five years.’

Dr Luke Simmonds, Aesthetic Doctor at Nova Aesthetic Clinic explained the process in further detail.

‘We inject a local anaesthetic into the area of skin being treated, and most people report feeling nothing during the laser treatment itself, and it has much less downtime than the surgical alternative,’ he said.

Luke added: ‘Of course, with any procedure like this, there is some minor swelling and flushing, but usually this is very tolerable and lasts around 48 hours; however this depends on the individual’s skin type and condition and patients can resume their daily activity immediately.

‘Patients begin to see improvements to their skin from around four weeks after treatment, but the settled results take between three and six months to show, with some people’s results continuing to improve for up to 12 months.

‘We often recommend checking in every 12 months to see if you require a repeat session, but I have some patients who can go two to three years maintaining their results from just a single session.’

While EndoliftX is an FDA-approved procedure, it is crucial to ensure that the original EndoliftX device is used.

Instances of counterfeit devices branded similarly to EndoliftX have been reported, and these have caused severe medical complications.