Being the partner of a footballer can spring up certain assumptions. Salacious gossip, a hunger for the public eye and extravagant opulence are some.

Yet, when a video of Martin Odegaard’s girlfriend Helene Spilling celebrating Arsenal’s 5-0 thumping of Chelsea to Shakira’s ‘Waka Waka’ in the Emirates stands last week went viral on social media, it was a microcosm of a culture created at Arsenal by sporting director Edu, Mikel Arteta and the hierarchy.

A core of the group meet at matches together and also socialise away from the Emirates. They include Spilling, Tolami Benson, Milly White, Sophie Weber and Laura Trossard Hilven.

These are the significant others of Odegaard, Bukayo Saka, Ben White, Kai Havertz and Leandro Trossard respectively.

Arsenal WAGs have played a crucial role in the team’s superb season and charge for the title

The support from the players’ partners sums up the culture Mikel Arteta has instilled at the club: Pictured: WAGs travelling to Munich for the second leg of the Gunners’ Champions League quarter-final against Bayern Munich 

Cheryl Cole (front) and Coleen Rooney (back) are seen supporting England back at the 2006 World Cup, a tournament where the WAGs infamously became a distraction 

Arteta has been insistent on bringing families on board to support the team’s ambitions 

This group of five have been the most prominent but Arteta and Edu’s family atmosphere is understood to have been felt by a number of the players’ partners – including Declan Rice’s girlfriend Lauren Fryer and Aaron Ramsdale’s wife Georgina. 

Four of the women stayed together at one of their homes to watch Arsenal thrash Sheffield United 6-0 in March. And on matchdays, many of the group can be spotted in the stands cheering on their men, away from seeking the limelight themselves. 

This was the case for the Chelsea match, with Spilling taking a picture with Odegaard from pitchside afterwards, and the group were also together for the trip to Bayern Munich for Arsenal’s Champions League quarter-final second leg.

It’s a far cry from the stereotypical WAG image of the noughties, through the likes of Cheryl Cole and Coleen Rooney, in which the activities of the England football team’s partners during the 2006 World Cup often drew as much attention as the football itself.

When Mail Sport asked about this growing group of families socialising together, Arteta said: ‘That’s great to see obviously because it’s needed. We have a lot of foreign players that obviously they have their families, wives, girlfriends around and they need support.

‘They need to build those friendships and those close circles around them. We have created that, big credit to them and how much they have put into that because it’s really helpful for the team so if they are happy, much better because the players are gonna be happy and more settled.

‘It gives you a much bigger sense of belonging somewhere when you really feel that you are part of something.’

Martin Odegaard’s girlfriend Helen Spilling captured the mood around Arsenal players and their families at present as she danced around to celebrate their victory over Chelsea

Sophie Weber (left), girlfriend of Kai Havertz, Tolami Benson (middle), partner of Bukayo Saka,  Ben White’s wife Milly (right), Martin Odegaard’s partner Helen Spilling  top left) and Leandro Trossard’s wife Laura are pictured at the Emirates  

Martin Odegaard’s partner Helen Spilling has been a high profile figure on the sidelines this season – as has Declan Rice’s girlfriend Lauren Fryer

Since taking the reins at Arsenal in December 2019, Arteta has long seen family a crucial piece of the jigsaw to his players performing at their best. As the old adage goes, ‘A happy wife, a happy life’.

A key event which bonded the group of five together was the two-week squad winter trip to Dubai in January. The Gunners headed into the break having been beaten twice in a row in the league, to West Ham and Fulham. Morale was at a low.

For their journey to the Middle East, along the players’ families. The club put on some bonding sessions to integrate them in the belief that doing so would have a wider positive effect.

The Arsenal manager’s decision to invite family members on the trip was initially met by scepticism. Arteta, though, spotted an opportunity.

It was a move that has enhanced the sense of togetherness he has been so keen to nurture.

This month Saka’s gilrfriend, Benson, (right) shared a picture of her at the Emirates with Trossard’s wife Laura (left), who was also pictured with Trossard’s wife Laura (R)

Arteta’s bid for togetherness is benefiting Arsenal after going top of the Premier League

The Gunners are bidding to win their first title since 2004 and the feel-good factor among their families is driving them all the way

Since the Dubai trip, and prior to it, the club have gone out their way to ensure none of the families feel isolated by encouraging them to get to know each other.

It’s particularly important for the partners of players who have joined the club within the past year, such as Havertz, or have come from abroad.

He added: ‘We do certain things, we try to bring everybody together to try to at least have the capacity to connect and then obviously a relationship. Whether you like somebody or want to spend time with somebody, that’s something super personal and something completely down to them.’

It is not just about the partners. Children have been accommodated, too, as they can often feel the isolation of having a father in the public eye.

Arteta himself has not been shy about having family around. On Arsenal’s USA pre-season last summer, he involved his teenage son Gabriel in the opening training session in Washington DC.

Arsenal and Arteta will hope this togetherness continues so on the pitch the Gunners continue winning — while the same happens off it, too.