- Meghan Markle announced this week that she’s launching a new luxury lifestyle brand American Riviera Orchard
- DailyMail.com has obtained the trademark application for the Duchess’s new venture that details the trendy jams, butters and oils she’s planning to sell
- Meghan’s new line-up will feature ‘edible oils and fats’, jellies, jams and spreads made of legumes, garlic, and sesame, as well as nut and fruit butters
If you are what you eat, Meghan Markle is giving insight into her own health and diet through her new lifestyle brand that will sell vegetable-based spreads, ‘edible oils’, and fruit preserves, DailyMail.com can reveal.
According to the trademark application for American Riviera Orchard obtained by DailyMail.com, the Duchess’s new line-up will feature ‘edible oils and fats’, jellies, jams and spreads made of legumes, garlic, and sesame, as well as nut and fruit butters.
It makes sense that the Duchess of Sussex is largely selling vegetable-based goods after revealing that she mostly follows a vegan diet.
The trademark filing also shows Meghan – who is predicted to make six figures in sales within the first few weeks – plans to sell recipe books, so you, too, can eat like a modern-day royal.
Meghan Markle announced this week that she’s launching a new luxury lifestyle brand American Riviera Orchard
DailyMail.com has obtained the trademark application for the Duchess’s new venture that details the trendy jams, butters and oils she’s planning to sell
Meghan launched American Riviera Orchard this week with a glitzy video of her cooking which was posted to the brand’s new Instagram account.
It is being seen as a major part of her relaunch and is the new incarnation of The Tig, her lifestyle website that she ran before meeting Prince Harry when she was an actress on the TV show Suits.
Brand expert Hayley Knight told DailyMail.com that Meghan will likely make six figures within weeks of officially launching her brand.
‘We have seen in the past, everything Meghan wears, promotes and sells, sells out instantly, and there are websites dedicated to ‘What Meghan wears’ showcasing her brand power,’ Knight said.
She added that Meghan had ‘incredibly strong’ instincts when it comes to PR and marketing, and ‘wouldn’t have launched this if she didn’t think it was going to work’.
Meghan will also front a cooking show on Netflix in which she can showcase her cooking skills.
The Duchess has previously said that growing up ‘my fondest memories were in the kitchen’.
All that has been revealed about the brand so far is a series of nine cryptic Instagram posts, making up the logo of the brand alongside the name: ‘American Riviera Orchard Montecito’.
Comments have been disabled on the Instagram posts and the page links to a new website of the same name where people can enter their email address and ‘join the waitlist’
However the application for the US Trademark does give more clues as to what Meghan has planned.
The Duchess of Sussex came back to Instagram on Thursday with a new business, American Riviera Orchard
Meghan shared a video giving viewers a hint of what they can expect from her brand. There is a clip of Meghan cooking in a kitchen, filled with a number of upmarket cookware item
The listing says that the products will include ‘downloadable cookbooks and recipe books’ as well as printed copies.
Among the items will be: ‘Coffee services in the nature of tableware; tea services in the nature of tableware; servingware for serving food and drinks; decanters; dinnerware; chargers being dinnerware; napkin rings; table place card holders not of precious metal; beverageware’
Meghan plans to sell tablecloths, placemats, napkins, kitchen lines and ‘gift wrap of fabric’.
Other products will include: ‘Jellies, jams; marmalades; fruit preserves; edible oils and fats, and preserves; Vegetable-based spreads; Legume-based spreads; Nut-based spreads; Garlic-based spreads; Sesame-based spreads; Dairy-based spreads; Nut butters; Fruit butters’.
The American Orchard Riviera store will sell foods, books, tableware and table linens and serving ware.
Meghan has long spoken of her love for vegetables and legumes, once calling hummus, carrots, and crackers a ‘trifecta snack’
Speaking in 2016, she said she adheres to a vegan diet during the week and is more flexible on weekends.
‘I don’t just take care of myself for aesthetic reasons but because how I feel is dictated by what I’m eating, how much rest I’m getting, and how much water I’m drinking,’ she said.
Even Meghan’s children Archie, four, and Lilibet, two, love vegetables, she said in an episode of her podcast, Archetypes.
The Duchess is said to have helped her husband Prince Harry shift to a healthier diet, with more healthy smoothies and less meat.
While some of Meghan’s products may raise eyebrows, they seem pedestrian compared to those offered by Gwyneth Paltrow on Goop, her luxury lifestyle website.
Paltrow infamously sold a $66 ‘jade egg’ which could supposedly help with ‘feminine energy’ when inserted into the vagina.
Goop had to pay $145,000 after prosecutors from 10 counties in California sued for misleading advertising over the eggs.