A hero shopper who smashed a vegan protestor’s megaphone during a supermarket protest over Easter lamb has apologised to her and given her £60 to replace it.

Ella Wild was part of a small group of anti-meat campaigners who staged a demonstration inside an Asda store in Canterbury, Kent, on Easter Saturday.

But as she warned customers exactly what they were buying, a man came up, grabbed her loudhailer and smashed it to pieces on the floor.

It has now been revealed that he immediately apologised afterwards and offered to replace her equipment.

Witnesses told MailOnline that shortly after the clash, once he had completed his shopping, the man sought out Ms Wild so he could make peace with her and offer to buy her new equipment. 

One said the man was ‘not acting out of anger or malice’, adding: ‘With tears in his eyes, he handed over £60 as remuneration during which he explained how his time in Northern Ireland had left him with a profound case of PTSD. 

‘It was the megaphone itself that paralleled what he had been subjected to in the past and through a “trigger” event he could not control, he smashed it.’  

Ms Wild was with a group gathered to warn shoppers of the way animals are killed for meat at Easter – and to protest against the use of animal products such as dairy and eggs. 

Ella Wild (centre) was part of a small group of anti-meat campaigners who staged a demonstration inside an Asda store in Canterbury, Kent, on Easter Saturday 

But as she warned customers exactly what they were buying, a man came up, grabbed her loudhailer and smashed it to pieces on the floor (pictured)

It has now been revealed that he immediately apologised afterwards and offered to replace her equipment 

They were holding up screens showing footage of animal slaughter while Ms Wild spoke through the megaphone, when the man took the hailer from her. 

Footage uploaded to Ms Wild’s Instagram page, called ‘Vegan Fairy’, shows him wordlessly snatching it from her as she was mid-sentence, talking about how animals are celebrated at Easter – yet also eaten.

The witness explained: ‘He does so silently, as if it were directed towards the activists, he would have said something to them. 

‘He walks away to remove himself from the situation as he was not there to debate their reason for protest or become embroiled in an argument, he just acted upon the scars of past events and departed the scene.’ 

They emphasised the man was ‘a victim of past events, not an angry reactor to the situation of the present’.  

In the clip, the man uses force to yank the megaphone out her hands as she resists, knocking her to the side before throwing it to the floor, where it smashes into pieces. 

As he walks off, her fellow protesters shout, ‘Hey, what is wrong with you? You’re an idiot!’, to the shock and bewilderment of shoppers – and even some Asda workers themselves – nearby.

The person filming says, ‘A violent person’, as they follow the man with the camera as he walks away. 

In the clip, the man storms off after his moment of fury (pictured) to the shock and bewilderment of shoppers – and even some Asda workers themselves – nearby

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Store staff and security then come over to talk to the protesters, while Ms Wild picks up the pieces of the broken megaphone. 

One protester says, ‘We have a right to be here’, as the group has a discussion with staff about contacting the police. 

They went on to continue protesting after the incident. 

People who saw the footage on social media took to the comments to express their views. 

One person commented: ‘You [the protesters] should have been kicked out the moment you stepped in the store.’

Ms Wild responded to their remark too: ‘You pay for it, so you should be fine with seeing it… 

‘The animals have to live it. If you don’t want to see it, imagine what it’s like for them, and they’re just babies.’

She added: ‘We stayed and continued with our protest to raise awareness for the sentient beings harmed for meat, dairy and eggs.’

She was with a group (pictured) gathered to warn shoppers of the cruel way animals are killed for meat at Easter – and to protest the use of animal products like dairy and eggs

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Someone else said: ‘Protesting is fine, but shouting and protesting is causing a ruckus to other customers. Do it outside.’ 

Another person added: ‘Causing disruption is not going to help your cause, probably the opposite.’

Someone else chimed in: ‘You’re silly if you didn’t expect some sort of reaction.’

A Kent Police spokesperson said: ‘Kent Police was called at 1.46pm on Saturday 19 April to a report of a disturbance involving a small group of people at ASDA on Sturry Road, Canterbury.

‘Officers attended and spoke to those present before the group dispersed. Enquiries to establish the full circumstances are ongoing.’