A woman was stunned after her period app notified her partner that she has a ‘high sex drive’ and encouraged them to ‘help her make the most of it’ – joking that you can tell it was set up by two men.

Flo, a menstrual cycle tracker co-founded by Belarusian entrepreneurs Dmitry and Yuri Gurski, has divided opinions as users have been both entertained and horrified by what some feel are ‘constant’ questions about their libido, which can in turn be shared with their significant other via a paid-for feature.

Cora Kyler, based in San Francisco, took to X to share a screenshot of the update received by her lover, which said: ‘Today she might feel high sex drive,’ followed by, ‘everything is fine.’

A notice at the bottom added: ‘If this is how she feels, help her make the most of it.’

‘”I can’t believe Flo was built by men”. I can,’ Cora wrote. ‘This is the notif they give your partner btw.’

A woman was stunned after her period app notified her partner that she has a ‘high sex drive’ and encouraged them to ‘help her make the most of it’ – joking that you can tell it was designed by two men

The post racked up more than 924,600 views, with reactions ranging from ‘disgusted’ to entertained. 

‘It’s both hilarious and insane that like 1/2 of the daily content is about sex or talking her into sex,’ one wrote.

‘That’s just NOT the message I feel like a woman led app built for women’s reproductive issues mainly would tell men,’ another added. ‘Exactly what I’d think a man’s would.’

‘I can only imagine what the other days say,’ a third penned.

Taking to TikTok, one influencer, baffled by the screenshot shared by Cora, said: ‘This app is actually embarrassing.’

@theendospectrum, who makes content about Endometriosis, continued: ‘How is that helpful… I hate Flo for doing this, I think this is an absolute pile of cr*p.’

However, many, including the original poster, found it ‘funny’ and admitted they ‘see no issues with it’.

One even wrote: ‘A lot of angry people in the comments who seem to think computers are magic and sex between committed partners is bad.’ 

‘Should’ve known Flo was owned by men,’ TikToker @keightlynne_ hit out in a video in May, alleging that the company is ‘selling data based on them constantly asking “feeling frisky?”

Elsewhere, influencer Lahaina Solomon-Numanga said it was ‘disturbing and icky’ that a menstruation app was created – with its features ‘informed’ – by men.

The post racked up more than 924,600 views, with reactions ranging from ‘disgusted’ to entertained 

However, it’s not the first time the app has faced backlash for having male founders. 

‘Should’ve known Flo was owned by men,’ TikToker @keightlynne_ hit out in a video in May. She alleged: ‘Selling data based on them constantly asking “feeling frisky?” and encouraging logging your *activity* alone.

‘And the feature they just added where you can invite your partner to view your logging.’ 

The partner feature is not uncommon across other period tracking apps, but many users felt Flo’s focused too much on sexual endeavours.

On its website, the Flo for Partners tab says the feature ‘offers them medical insights and proactive tips to better support and understand you, both physically and emotionally — whatever your goal’.

‘Yep, we even know how to explain period pain and PMS to your partner so they get what it feels like,’ it added.

The feature is only available if you pay for Flo Premium. The app doesn’t appear to have publicly issued its pricing plans, encouraging customers to customise their experiences and different features.

Elsewhere, influencer Lahaina Solomon-Numanga said it was ‘disturbing and icky’ that a menstruation app was created – with its features ‘informed’ – by men.

‘It just makes me raise my head and tilt my eyebrows a little bit,’ she said in a TikTok video. 

FEMAIL has reached out to Flo for comment. 

Lahaina also discussed Flo’s facing of allegations that it shared users’ private data on Facebook – a claim the health app has staunchly denied.

Earlier this year, a class-action lawsuit against the company was green lit in Canada, CBC reports.

It accuses the app of sending intimate details – such as information about periods, sex lives and fertility – to third parties.

Richard Parsons, co-counsel on the case, told the outlet: ‘There’s been a significant disclosure of the private information of Canadian women, and we’re excited to be proceeding to the next step with the case.’

Flo however said that it ‘has never sold user information or shared user information with third parties for the purposes of advertising’ and ‘will vigorously defend against allegations stipulated in the case’.

Flo’s website says on the matter: ‘We will not sell or rent your personal data for monetary gain. We will not disclose your personal data except as otherwise described in this Privacy Policy.

‘We will share your personal data with our service providers who support our Services as described in this Privacy Policy.

However, it’s not the first time the femtech app has faced backlash for having male founders. Stock image used

‘We will also not use information received through your use of the Apple HealthKit or Google Health Connect framework for advertising or similar services, or sell it to advertising platforms, data brokers, or information resellers.’

In 2021, when asked by EU Startups about the challenges of being a male founder in femtech, Dmitry said: The real challenge is to be a founder in general, and even more so a CEO – no matter what the industry or product is.

‘I feel that’s a challenge each and every executive can relate to. In the beginning of your journey, you may feel sad that you are leading a product you won’t be able to personally use and benefit from.

‘But at our stage of growth, I talk to Flo users daily, who are sharing how Flo helped them to better understand their bodies and improve their health, and that’s truly rewarding!

‘And, of course, at Flo we are committed to ensuring a strong gender balance across the organization, and thus have over 50% women across the whole organization, and among key executives.’

Last year, he also told Unicorns.lt: ‘Being a male founder is less relevant in this instance.

‘We rely on our users’ feedback and metrics to inform our decisions, as opposed to mine or even the team’s. In a way, it’s also what contributed to our success.

‘We didn’t have any personal experience and had to rely on testing and in-depth studies from the very beginning. We’ve always used objective information, data, user research, and tests to make decisions.

‘At this stage, it’s not my product, but rather a collective effort of the whole company. I have very little say in what goes into the product, my job is to build the company that in turn builds the product.’

While Dmitry and Yuri co-founded Flo, it is not clear to what extent they were part of the app’s design.