British Airways has released a hilarious new safety video that’s proved a massive hit on social media, with one person hailing it a ‘work of art’.

The video has chalked up more than 93,000 views on YouTube in 24 hours and more than 180 comments. 

The video has been created in the style of a period drama and was directed by Sharon Maguire, best-known for helming Bridget Jones’s Diary and Bridget Jones’s Baby. 

The new video was filmed at country houses across the UK, including Hatfield House in Hertfordshire and Englefield House Estate in Berkshire.

Commenting on YouTube, ‘Felix_velasquez’ says: ‘This is the most creative video I have ever seen – a work of art.’ 

British Airways has released a hilarious new safety video that’s proved a massive hit on social media, with one person hailing it a ‘work of art’ 

The video has chalked up more than 93,000 views on YouTube in 24 hours and more than 180 comments 

Plane Eyre: The video has been created in the style of a period drama and was directed by Sharon Maguire, best-known for helming Bridget Jones’s Diary and Bridget Jones’s Baby 

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‘MattJDCooke’ says: ‘Love this. BA meets Bridgerton, Downton, Jane Austen et al. Original and memorable.’ 

BA explains: ‘The film depicts ladies and lords of the manor, as well as housekeepers and butlers going about their everyday lives in period Britain, before being abruptly interrupted by present-day British Airways colleagues demonstrating the safety briefing.’

At one point, a character is ‘bewildered by modern day contraptions and when posed with the question, “Is it a winged creature of the air or, perchance, a celestial contrivance navigating the skies?”‘, Ellis Brett, an apprentice in aircraft maintenance, responds with, ‘No, ma’am. That’s a British Airways A350.’

The new video was filmed at country houses across the UK, including Hatfield House in Hertfordshire and Englefield House Estate in Berkshire 

Commenting on YouTube, ‘Felix_velasquez’ says: ‘This is the most creative video I have ever seen – a work of art’ 

BA explains: ‘The film depicts ladies and lords of the manor, as well as housekeepers and butlers going about their everyday lives in period Britain, before being abruptly interrupted by present-day British Airways colleagues demonstrating the safety briefing’ 

The video features more than 40 BA members of staff, who received training from dialect coach Jill McCullough to ‘perfect their accents’. 

Helen Lau, a BA first officer who plays herself in the campaign, says: ‘As a first officer, my job means I am in the flight deck during the safety briefing, so to know that I will be appearing on the video in the cabins feels very surreal. 

‘I love the closing line, which says stay safe, look after one another and never change. It featured in the previous video and I hope is carried onto the next. It’s such a touching and uniting phrase.’

Sharon explains that the video was made with the help of ‘industry legends’, including three-time Oscar-winning costume designer Jenny Beavan. 

Calum Laming, British Airways’ Chief Customer Officer, said: ‘We know that these videos deliver vital safety information, and it is so important that we do everything we can to keep our customers engaged throughout. When it came to selecting a genre, we wanted something that would enable us to do this, while resonating with global audiences, so a period drama with a little bit of humour seemed like the perfect fit. 

‘I am also incredibly proud that more than 40 colleagues star in the film as we have always said it is our people who make us who we are.’ 

The safety film will be shown on BA’s long haul flights from August 1.