Revellers put on their best attire, creating a beautiful sea of vibrant colours and fabrics as they got the drinks flowing on day four of Royal Ascot. 

As ever, flamboyant hats and gowns were front and centre as the society event in Berkshire kicked off on Friday. 

Some glamorous racegoers put on leggy displays in vibrant frilly dresses and looked in high spirits as they sipped on glasses of rosé wine. 

Others sat back and tucked into lavish picnics in the car park, which included cuts of beef with fresh parsley sprinkled on top.  

Dressed to the nines, groups of classy racegoers opted to coordinate their attire for the annual occasion, rather than wearing their ensembles solo.

Cheers! Two glamorous racegoers hold up their glasses of wine as they enjoy a day at the races

Racegoers are pictures sprinkling parsley on beef as they prepare a picnic behind the boot of their cars 

Four glamorous racegoers all donned similar shades of blue, peach and pink as they attend Ascot 

Revellers put on their best attire, creating a beautiful sea of vibrant colours and fabrics as they showed up for day four of the Royal Ascot 

Young racegoers posed for the camera as they don frilly, lacy dresses and fancy fascinators 

Boys in top hats were snapped drinking Appletiser as they enjoy a picnic in the car park

A band called The Tootsie Rolls proudly stepped out in the same blue and white gingham petticoat dress and donned similar fascinators.

A duo brought the sunshine to the track in Berkshire as they arrived dressed in similar yellow dresses, buttermilk-coloured heels and lemon floral headwear.

It appears there is an increasing number of pals wanting to arrive at the society event and put on a strong sartorial display. 

Athlete-turned-personal-trainer Jennifer Pacey turned heads in a bright red dress paired with a Louis Vuitton bag and posed for a picture with her friend who also sported the exact shade. 

A trio posed for a picture donning the same fascinator but in differing colours that incorporated what each of them was wearing.

Standards have not slipped from yesterday’s display of elegant fashion as revellers arrived dressed in all their finery. 

Elsewhere, fashion designer Louise Roe kept things simple but sophisticated in a pale blue dress from Karen Millen with corset-style detailing and a matching hat.

Television presenter Charlotte Hawkins sported an emerald green vine print white frock with a bow on the front, along with a matching pair of pointed heels.

Yoanna Hanbury, wife of polo player Charles Hanbury, opted for an all-purple ensemble a she stepped out at Ascot today 

Racegoer Viera Macikova sported a colourful chic floral gown with a Balmain leather cross body bag

Some racegoers brought the sunshine by donning bright yellow ensembles with matching fascinators 

Lady in red! Two women sported similar cherry red frocks and matching shoes at the races today 

A band called the The Tootsie Rollers rocked matching vintage chic dresses for Ascot 

Three pals opted to wear bright and colour matching fascinators with love hearts on the top 

Rosie Tapner looked elegant in a long pleated cream dress by Lisa Redman with a large pink floral fascinator and ivory wedges from Fairfax & Favor

Royal Ascot, the jewel in the crown of the UK racing calendar, started on Tuesday with the Queen Anne Stakes and will run until Saturday.

This year’s meeting will have an overall prize-money pot of £10million. This is a record amount for Royal Ascot. The minimum winnings for all eight Group 1 races will be £650,000.

It was founded by Queen Anne in 1711 after she declared Ascot ideal for ‘horses to gallop at full stretch’ and has today become a major social event as well as a sporting attraction.

For the first time in its 313-year history, Ascot Racecourse announced this year the appointment of a creative director. 

One woman stepped out and donned a hot pink floaty dress and fluffy neon green fascinator 

Princess Eugenie wowed in a stunning emerald and mint green floral dress as she watches the Coronation Stakes 

Two women posed for pictures at the Berkshire racecourse today as day four kicks off 

Two pals showed up for the event dressed white and pastel-coloured dresses

Queen Camilla opted for a wide-brimmed hat embroidered with feathers for day four of Ascot  

Racegoer Alicia Earley went for a classic chic monochrome outfit at Ascot today

Fashion designer Louise Roe stuns in a simple but chic dress by Karen Millen at Royal Ascot today

One reveller looked stunning as she donned a monochrome gown embroidered with flowers and sheer mesh sleeves 

The event was a sea of colour today, with one racegoer donning a white and blue mesh dress with a box bag and a Vivienne Westwood pearl necklace 

Another chic racegoer looked stunning in black and white suit paired with a Gucci Dionysus bag

Designer Kimberley Garner kept things simple with a slim white frock and a black quilted Chanel bag

British fashion designer Daniel Fletcher was responsible for the creation of the annual Lookbook and Millinery Collective in 2024, which set the style tone for the year and often inspire racegoers’ outfits.

He’s known for his classically tailored silhouettes and modern gender-fluid clothes; his Spring/Summer 2023 collection included corset designs for both men and women.

The Cheshire-born designer, whose first customer was the eccentric Harry Styles, told GQ in 2023: ‘The idea of an item of clothing being for a specific gender is such a funny one.

‘I understand that something like a bra is designed for function, but when it comes to a shirt, why would we apply gender to something like that? And for me, the same applies to the corset.’

Former One Direction member Harry whose style has included jumpsuits, feather boas, skirts and dresses, became Daniel’s first customer after buying all the boxy short-sleeved shirts from the designer’s graduate collection in 2015.

‘Harry had a huge impact on my career,’ Daniel admitted to GQ in 2020. ‘At 24 years old I couldn’t believe what was happening.’

Since then, the designer’s career has gone from strength to strength, with A-listers including James McAvoy, Robert Pattinson, Eddie Redmayne, Emma Corrin and Emerald Fennell wearing his looks.

The Central Saint Martins graduate has also designed for some of the world’s most prestigious houses including Louis Vuitton, Lanvin and JW Anderson and held the role of Artistic Director for Italian label Fiorucci between 2019 and 2023.

A group of boys look in high spirits as they pour themselves an Appletiser beverage 

Racegoer Sarah Soulsby wows in a blue and orange dress with spiky cuffs and velvet sapphire-coloured heels 

A racegoer dressed in a sapphire blue ensemble poses for a picture at Royal Ascot in Berkshire today 

Racegoer Charly Blackburn looked elegant in a ruffled blue and yellow gown, a wired fascinator and a hamper style box bag 

Vintage style! This retro band called the The Tootsie Rollers stepped out in blue gingham petticoat dresses 

One racegoer upped the style stakes by wearing a creative wide-brimmed hat with two champagne flutes on top of it 

Former MP Gyles Brandreth looks dapper as he arrives at Royal Ascot with his wife  Michele

As ever, flamboyant hats and gowns were front and centre as the society event in Berkshire kicked off on Friday

Two racegoers show off creative ensembles at Royal Ascot today, with one donning satin leopard print and another opting for a white dress 

Helen Flanagan opted for an all white outfit by Karen Millen for day four of Royal Ascot today along with a netted veil fascinator 

Television presenter Charlotte Hawkins arrived for day four of Ascot in a white and green floaty frock 

Men sporting three-piece suits and top hats arrive at the racecourse in Berkshire today

One woman donned an elegant and classy ensemble at Ascot today 

A bit of all white! One reveller went for classic chic and donned a buttoned-up waistcoat, a pleated skirt and some gold heels  

Fashion and celebrity stylish Nana Acheampong opted for a pale blue gown by Karen Millen with a matching fascinator, silver bangles and a crocodile bag

Fun designs, textures and floral displays dominated the fashion today as day four kicked off at Ascot 

Revellers were dressed to the nines as they enjoyed an early start to the weekend at Royal Ascot today

He was nominated for the LVMH prize in 2017, was a winner of the European Semi- Final of the International Woolmark Prize and named Breakthrough Designer of The Year in the 2020 GQ Men of The Year Awards.

After many successful seasons showing his collections on the London Fashion Week schedule, Daniel took part in Netflix’s ‘Next In Fashion’ series which saw him make it to the final.

Of his latest appointment, Daniel said: ‘I’m thrilled to be appointed as Ascot’s first Creative Director and have thrown myself into the new role.

‘I’m keen to encapsulate the rich heritage of the racecourse while embracing the unique dress codes, adding a contemporary twist to bring a flair that Ascot hasn’t seen before.

Two dressed-up women pose for selfies at Royal Ascot in Berkshire today 

Racegoers picnic behind the boot of their car in the car park at the racecourse in Berkshire today 

Flamboyant hats and gowns were front and centre as the society event in Berkshire kicked off on Friday 

Fabulous florals! A racegoer is snapped wearing a chic yet modest ensemble featuring a rose skirt and a cream blouse 

Athlete Jennifer Pacey turned heads in a bright red dress paired with a Louis Vuitton bag 

Satin ensembles seemed to be a popular choice for racegoers, who wore the material from head-to-toe 

A woman opted to wear a navy dress with a hot pink clutch bag and a large pink floral fascinator 

‘For 2024, I want to inspire racegoers to push the boundaries with their own unique style and immerse themselves in the opportunity to embrace their own creativity – and what better occasion than Royal Ascot!

‘I’m super excited to reveal the next evolution of style direction for the world- renowned brand and can’t wait for the vision to become a reality.’

The Best of British Edit takes inspiration from Daniel’s lifelong fascination with British Heritage and features clashing stripes and ties worn with whimsical silk dresses. 

He said the New Guard Edit is dedicated to the next generation of independent brands and designers, with a new take on occasion dressing. 

The Conscious Edit aims to showcase how racegoers can dress up whilst thinking about the impact their fashion choices have on the environment. This includes a custom suit designed and made in London by Fletcher using a deadstock lightweight tweed. 

Fletcher said the Luxury Edit is for racegoers who are looking to elevate their look and add a touch of glamour. 

Some pieces included have intricate and unique elements to the designs, for example, the intarsia knits in Missoni dresses, to pleating from Zimmerman, and draping from Marc Jacobs. 

Whilst the designer says you can never go wrong with a classic Top hat and Tails, the Tailoring Edit highlights other ways to incorporate tailoring into race day dressing.

The Albany Stakes, The Coronation Stakes, The Sandringham Stakes and The Duke of Edinburgh Stakes, The King Edward VII Stakes, The Palace of Holyroodhouse Stakes and the Commonwealth Cup will all take place today.