A look inside the Grammy Awards SWAG bag filled with best-in-class products worth over $35,000

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  • Gift bags filled with fun products and promotional items are stables at most events, but at award shows they are next level
  • This year’s Official GRAMMY® Gift Lounge is open for three full days of rehearsals leading up to the show where presenters and performers can go
  • Ready-made bags totaling an impressive $35,369 will also be gifted

Gift bags filled with fun products and promotional items are stables at most events, but at award shows they are next level. 

It was reported that the swag bags given to the 2023 Academy Awards nominees were worth a whopping six figures!

The 66th annual Grammy Awards are right around the corner (February 4).  Check out items included in the $35,000+ assortment stars will be given for a being a part of the most prestigious award ceremony in the music industry.

For three full days of rehearsals leading up to the award show, presenters and performers can scoop up an array of goodies worth over $35,000

For three full days of rehearsals leading up to the award show, presenters and performers can scoop up an array of goodies worth over $35,000

For three full days of rehearsals leading up to the show, presenters and performers can head to the lounge to scoop up an array of goodies, and receive a ready made bag totaling an impressive $35,369.

The Gift Lounge will feature an assortment of products across all categories.

Brands include Miage Skincare, Aiper, Auro Wellness, cate brown and Frontera.

As well as Grossé, Nap Bar, oneisall, Oxygenetix, PETA x Noize and THOR Kitchen.

A LOOK AT ITEMS IN THE GRAMMY GIFT BAG: 

Includes jewelry cleaner and brush duo
Soapy Faith is packed with plant rich oils and Omega 3's

Left: Shinery’s Radiance Wash Luxury Jewelry Cleaner is a professional-level at-home jewelry cleaning wash. Right: Soapy Faith is formulated to care for sensitive, dry and eczema-prone skin

See The Way I See was founded by a young woman who navigated her own mental health struggles
Four-way stretch and no-shift fit ensure these socks  stay in place

Left: See The Way I See is a mental health clothing brand adorned with affirmation.  Right: Pair of Thieves socks combine equal parts comfort and performance, built with sport cushion for all day comfort.

THOR is a luxury kitchen appliance manufacturer that offers appliances and accessories
An airtight Champagne stopper is included to keep unfinished bottles fresh

Left: THOR is a luxury kitchen appliance manufacturer that offers Powerful Performance at a Practical Price™. Recipients will receive THOR’s welcome kit of kitchen and wine accessories. Right: This Electric Sparkling Wine Opener from Wine Enthusiast safely uncorks Champagne and sparkling wine bottles in seconds with just the touch of a button

The keepsake features Hollywood's skyline
WEN offers a more holistic approach to hair, skin and body care

Left: Sugarfina’s Hollywood-inspired Candy Tasting Collection filled with five artisanal candies from around the world. Right: This special gift set includes several best-selling WEN signature products including the Spring Cherry Blossom 3-wick Candle

Formulated with a synergistic blend of pre- and probiotics & Profoundly Clean active ingredients

 Right: Solabiome by Solawave is a science-forward skincare collection that nourishes your skin’s delicate microbiome. 

Orboot Earth lets kids explore the world with 400+ highlights and 1000+ cool facts across 6 categories - cultures, cuisines, monuments, inventions, animals and maps.
poppi is formulated with clean ingredients, each can contains 5 grams of sugar or less

Left: Orboot Earth by Playshifu is an interactive educational globe for kids. Right: poppi combines fruit juice and prebiotics to create a deliciously refreshing, full flavored soda

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Left: INSTYTUTUM Flawless Pads minimize pores, wrinkles, improve texture and boost skin glow. 

Karma Nuts air-roasted cashews retain their natural skins for 2x the fiber
Auro Wellness is committed to research and innovation

 Left: The Karma Nuts Variety Pack is made up of award-winning, delicious, air-roasted cashews. Right: The Auro Wellness Health & Longevity Bundle also includes a wellness consultation with founder, Dr. Nayan Patel. Dr. Patel’s mission in the wellness space is to empower the body to age in reverse.

This book is the first in STEM4Real's series to showcase diverse real-life pioneers in the fields of Science, Technology, Engineering and Mathematics
Ilmma Beauty products are crafted to engage your senses

Left: There’s Something in the Water is a story based on the real life of Dr. Tyrone B. Hayes, a world renowned scientist & endocrinologist. Right: Ilmma Beauty’s 360 Rescue Facial Treatment Mask is 3X thicker than standard masks

Distinctive Assets is an LA-based entertainment marketing company credited with catapulting the promotional craze of celebrity swag into a pop culture phenomenon.

This year’s Official GRAMMY® Gift Lounge will be hosted by Tom’s Watch Bar @ L.A. Live.

The event celebrates the 25th anniversary partnership between Distinctive Assets and the Recording Academy® in producing the one and only official GRAMMY® Gift Lounge.

‘I believe our gifts are so well received because they range from functional to fabulous while embracing inclusivity and philanthropy,’ says Distinctive Assets founder Lash Fary.

‘Our signature GRAMMY Gifts have become an anticipated perk for talent, and I’m particularly excited to share what we’ve curated this year.’

Fashionable pillows made in Brooklyn
OOVO¿s vocal tools offer resistance training for the voice where people sing through the tool to warm up

Left: Cate Brown luxury sustainable toss pillows handmade in NYC from vintage heritage fashion and exquisite deadstock textiles. Right: Gold Plated Edition of the OOVO Sing Ring

Based on Vicki Sokolik¿s own story
Whether you're a music fanatic, sports enthusiast or love experiencing new things, FLY LYFE has something for everyone.

Left: Being released 2/13/24, If You See Them: Young, Unhoused, and Alone in America focuses on the issue of youth homelessness in America. Right: FLY LYFE, the premier app for VIP treatment. With FLY LYFE, you’ll have access to a curated selection of the most sought after events, including concerts, sporting events, airport lounges and more 

Designed for comfort, these over-the-ear headphones offer up to 50 hours of audio-only run time.
Every batch is baked from scratch in their Columbus-based kitchen

Left: The Dyson Zone noise-cancelling headphones are engineered to deliver high fidelity, immersive audio. Right: Brownie Bites from Brownie Points are your favorite Brownie in a chocolate covered bite.

The purpose of BAGCEIT is to keep one¿s bag from touching the floor
HEYDUDE is a popular casual footwear brand

Left: BAGCEIT is a small, lightweight, portable seat with retractable legs that holds purses, briefcases and bags of all types. Right: HEYDUDE designs comfortable and versatile footwear and accessories for men, women and children.

Grossé uses a unique six-layer plating method and precious metals
5-piece gift set includes: BLOOM La Milpa Lip Treatment, AWAKENED The Isotonic Eye Elixir, MANIFEST The Day Lotion, CLARITY The Purifying Wash and INVOKE The Night Cream

Left: Grossé is award-winning costume jewelry worn by both Marlene Dietrich and Greta Garbo.  Right: Miage Skincare introduces a new category of transformative skincare combining waterless micro-molecule formulas, isotonic nutrient delivery and human stem cell science

DANUCERA is most known for Cerabalm, a cleansing balm that can also be used as a mask and moisturizer

Left: Right: DANUCERA is a new, conscious and complete skincare line designed by a master facialist to evolve with your skin over time

A portable, red light therapy device by Helight Sleep helps you get your zzz's
Serenity now with Nap Bar's Better Sleep Box

Left: Helight Sleep combines the power of pure 630nm of red light therapy with a scientifically engineered, 28 minute patented protocol that mirrors the natural cycle of light at the end of the day. Right: Nap Bar’s Better Sleep Box – a curated blend of a soybased candle, vegan pillow mist, downloadable soundscapes and a blackout eye mask for the perfect sleep sanctuary

Oxygenetix bridges the gap between makeup and skincare

Left: A year’s supply of Oxygenetix Oxygenating Foundation, Oxygenating Concealer and Oxygenetix swag, including the new Oxygenetix eco-friendly luxury makeup brushes. 

KISS nails are easy to apply
Crafted to bring the fruity and floral flavors of the Dominican to chocolate

Left: KISS offers easy to use, salon-quality beauty products including fashion nails, false eyelashes, color cosmetics, and more.   Right: Inaru’s collection of chocolate bars accentuates the delicate flavors of Dominican cacao.

In addition to perusing the lounge, talent will receive a preassembled GRAMMY Gift Bag filled with a wide variety of best-in-class brands.

They include: 

1MD Nutrition, Artisan Books, BAGCEIT, Banila Co, Bird Buddy, BlendQuik, Brownie Points, Carl Reads Minds, DANUCERA, Dyson, EpicLight Beauty, FLY LYFE, Furby Furblets, Garnier, Goodal, Helight, HEYDUDE shoes, IF YOU SEE THEM by Vicki Sokolik, iHerb, Ilmma Beauty, imPRESS Beauty and INARU.

As well as  INSTYTUTUM, Karma Nuts, Kérastase, KISS Products, KUDO Protein Popcorn, Living Prana, L’Oréal Paris, Monopoly Knockout, Music Connection, Nana’s All Purpose Alkaline Seasoning, Nature’s Garden, NaturGeeks, Olympia USA, OOVO, Orboot by PlayShifu, Pair of Thieves, Pardon My Fro, PETA, poppi, Power of Positivity, Sattaché.

And SEE THE WAY I SEE, Serucell, Shinery, Smack Pet Food, Soapy Faith, SOLAWAVE, STEM4Real, Sugarfina, The Hair Forge, Wella Professionals, WEN by Chaz Dean, Wesper and Wine Enthusiast. 

Fun for the whole family
These mini Furby electronic toys cone with unique styles and tunes

Left: Monopoly Knockout is the family party game of sliding tokens to try and land them on properties or knock other players’ tokes into jail or totally off the board. Right: Furby Furblets come in 6 different colors and love to sing and harmonize together

Bird Buddy¿s Smart Bird Feeder sends you postcards
Smack is handcrafted from raw, dehydrated organic and non-GMO ingredients into delicious recipes

Left: Bird Buddy’s Smart Bird Feeder instantly snaps and recognizes your backyard birds. Right: Smack is a Canadian-made dog and cat superfood

Craft your personalized superfood smoothie with the press of a button with BlendQuik.
This vegan daily beverage promotes cardiovascular, circulatory, immune health, digestive health, healthy weight management, stamina and energy.

Left: BlendQuik is a personal portable Bblender. Right: CardioFitMD® is an all-in-one, cardiologist-formulated drink packed with superfoods, essential nutrients, fiber, probiotics and more 

Enriched with active skin enhancing ingredients, it adds a pop of color but also nourishes and hydrates your skin for a healthy-looking glow
The Hair Forge is committed to expanding the idea of what masculinity means

Left: EpicLight Beauty’s Never Settle Radiant Cheek + Lip Blush blends onto your skin, providing a natural flush that complements all skin tones. Right: The Hair Forge is the first men’s hair accessories brand in the U.S.

Frontera Wines + music make for a great evening
This 9 ingredient blend is comprised of the following herbs: Pink Himalayan Salt, onion powder, cumin, paprika, ginger, black pepper, basil, tarragon and red pepper flakes

Left: Frontera Wines is the #1 Chilean wine brand in the United States, offering wine and music for every occasion. Listen to one of their Spotify playlists which pair perfectly with the wine of your choice! Right: Nana’s All Purpose Alkaline Seasoning is a gourmet, healthy Pink Himalayan Salt 

Kudo popcorn is a delicious snack
Yoggies are coated in a mixture of Greek and traditional yogurts and sweetened with real fruit juice

Left: KUDO popcorn is a great snack with 10 Grams of protein in each bag. Right:  Nature’s Garden Probiotic Strawberry Yoggies boast 2 billion probiotic cultures, 3 grams of prebiotic fiber and 80 calories in each serving

A celebrity stylist's go-to for red carpets and events
Features in-line skate wheels, multiple compartments, retractable hideaway handle, bottom studs and durable handle strap.

Left: L’Oréal Paris Elnett Satin is a legendary hair spray, known for its ultra fine mist that leaves hair feeling clean with a light weight, soft and shiny. Right: Olympia USA’s 8-pocket rolling duffel bag is crafted with in-line skate wheels to male traveling easier 

Oneisall is the best smart devices for pets
PETA x Noize

Left: The oneisall Cozy C1 Pet Grooming Vacuum Blow Dryer – your all-in-one solution for pet grooming at home! Right: PETA has teamed up with sustainable outerwear company Noize to gift supple, durable, water-resistant vegan leather jackets and wind-resistant, itch-free vegan wool coats

Improve your life with the 3  Minute Happines Journal
Features the iconic style of NBA athletes

Left: The 3 Minute Happiness Journal guides you to build joyful habits, rewire your brain and transform your life through a an easy routine.   Right: Fly: The Big Book of Basketball Fashion by Pulitzer Prize winning writer, Mitchell S. Jackson, is the story of the extraordinary intersection of high fashion and basketball (Artisan Books)

Stash and organize all of your cosmetics in a chic Pardon My Fro¿clutch bag

Left: Right: Pardon My Fro™ Edge Boss gel will have your edges dancing in swirls with extra healthy shine, protection from breakage and no buildup for reapplication tomorrow. So dial in your gorgeous edges with touchable hold

Serucell Recovery Serum uses the multi-patented KFS anti-aging formula to rejuvenate and restore
The leave-on hair treatment can reverse hair damage

Left: Serucell Recovery Serum increases skin’s tone and firmness while reducing the appearance of fine lines and wrinkles. Right: Wella Professionals Ultimate Repair Miracle Hair Rescue provides instant repair for all hair types

Wesper cares how you sleep

  Right: With cutting-edge technology and a commitment to transforming lives through better sleep, Wesper provides non-invasive sleep testing

Like a magnet, micelles capture and lift away dirt, oil and makeup without harsh rubbing.
Elixir Ultime Original Oil is one of Kerastase's bestselling products

Left: Garnier SkinActive Micellar Cleansing Water All-in-1 Waterproof Makeup Remover cleanses the skin gently.  Right: Kerastase Elixir Ultime Original Oil delivers optimal hair nourishment, revives the hair’s strength and creates frizz-free, super shiny hair

Cordless robotic pool cleanser
Just add water and enjoy!

Left: Aiper Global pool cleaning pioneer and the world’s best robotic pool cleaner brand just launched the Scuba Series, their next generation line of cordless robotic pool cleaners. Right: Living Prana functional pancake & waffle mixes are packed with superfoods, mushrooms and adaptogens that support natural energy, focus, memory and more