Hamleys reveals its top 10 toys for Christmas 2023 as TikTok trends influence customer favourites

  • Post category:news
  • Reading time:4 min(s) read

  • The anticipated list of top sellers for the festive season includes Barbie and LOL
  • Read More: Top toy expert reveals HOTTEST children’s products this Christmas 

Barbie and LOL dolls are set to be favourites under the tree once again this Christmas – while ‘kidults’ are also expected to drive toy sales, according to predictions by toy giant Hamleys.

The anticipated list of top sellers for the festive season includes three toys catering for the ‘kidult’ trend.

The coveted items topping the list include a £150 Tamiya Lunch Box toy truck, the £40 Ralleys Soft Dart Blaster and the Anime The Cult of San Reja Neil toy, costing £45.

Hamleys said it had seen a continuing trend of ‘kidult’ toys which appealed to the ‘older generation’ who were looking for ‘nostalgic toys that have played a part in their Christmases past’.

Victoria Kay, head of buying at Hamleys, said: ‘We’ve closely observed the trends shaping the toy industry, including toys inspired by beloved on-screen characters and the continued kidult trend.

Barbie and LOL dolls are set to be favourites under the tree once again this Christmas -The store's predicted best-seller is the £27 Barbie Pop Reveal doll, offering an 'unboxing experience' that reveals one of four flavours - strawberry lemonade, fruit punch, watermelon crush or grape fizz

Barbie and LOL dolls are set to be favourites under the tree once again this Christmas -The store’s predicted best-seller is the £27 Barbie Pop Reveal doll, offering an ‘unboxing experience’ that reveals one of four flavours – strawberry lemonade, fruit punch, watermelon crush or grape fizz

‘We’re confident that our choices embody the very essence of Christmas and offer everyone the opportunity to discover their new favourite toy.’

Hamleys said it was conscious of cost pressures facing families this year, with a line-up that starts at £18.

The store’s predicted best-seller is the £27 Barbie Pop Reveal doll, offering an ‘unboxing experience’ that reveals one of four flavours – strawberry lemonade, fruit punch, watermelon crush or grape fizz.

LOL Magic Flyers, a new take on the ever-popular LOL doll, also capitalises on the package unboxing trend made popular on TikTok.

The £35 characters feature a bottle that shakes and lights up when touched, and can be repeatedly unboxed.

The list features toys for younger children, including the Disney Winnie and Piglet’s Treehouse and a classic Hamley Bear with a Harry Potter twist.

The popular Twister game comes in a new digital format this year that can be played via an app with the help of wrist and ankle bands, costing £25.

LOL Magic Flyers, a new take on the ever-popular LOL doll, also capitalises on the package unboxing trend made popular on TikTok

LOL Magic Flyers, a new take on the ever-popular LOL doll, also capitalises on the package unboxing trend made popular on TikTok

The popular Twister game comes in a new digital format this year that can be played via an app with the help of wrist and ankle bands, costing £25

The popular Twister game comes in a new digital format this year that can be played via an app with the help of wrist and ankle bands, costing £25

The list features toys for younger children, including the Disney Winnie and Piglet's Treehouse and a classic Hamley Bear with a Harry Potter twist for £30 (pictured)

The list features toys for younger children, including the Disney Winnie and Piglet’s Treehouse and a classic Hamley Bear with a Harry Potter twist for £30 (pictured) 

A traditional wooden bus costing £35 is also set to be a hit with younger children this year

A traditional wooden bus costing £35 is also set to be a hit with younger children this year 

Hamleys Magic Moving Car for £40 also features in the Hamleys list of top ten toys for Christmas

Hamleys Magic Moving Car for £40 also features in the Hamleys list of top ten toys for Christmas

The anticipated list of top sellers for the festive season includes three toys catering for the kidult trend. Including a £150 Tamiya Lunch Box toy truck

The anticipated list of top sellers for the festive season includes three toys catering for the kidult trend. Including a £150 Tamiya Lunch Box toy truck 

Beast Lab for £90 also which features in the Hamleys list which will be a perfect edition under the Christmas tree this year

Beast Lab for £90 also which features in the Hamleys list which will be a perfect edition under the Christmas tree this year 

While Disney Winnie and Piglet's treehouse is a sweet Playmobil which will be popular with younger children

While Disney Winnie and Piglet’s treehouse is a sweet Playmobil which will be popular with younger children 

While another popular addition is TY's Hulk (pictured) and Groot beanies from the new Squish-a-boo Marvel range
While another popular addition is TY's Hulk and Groot (pictured) beanies from the new Squish-a-boo Marvel range

While another popular addition is TY’s Hulk and Groot beanies from the new Squish-a-boo Marvel range for £18

Lower tech toys on the list include £18 Marvel squishy TY Squish-A-Boos, and a traditional wooden bus costing £35.

Ms Kay said: ‘Given the ongoing challenges, we recognise the importance of providing parents with a range of pricing options, allowing them the flexibility to plan and purchase thoughtfully.’

Hamleys top 10 Christmas toys of 2023 

  1. Barbie Pop Reveal Fruit Series: Strawberry, Fruit Punch, Watermelon Crush, Grape Fizz, £27
  2. LOL Magic Flyers, £35 
  3. TY Marvel 14′ Squish-A-Boos (Asst), £18 
  4. Harry Potter Hamley Bears, £30 
  5. Beast Lab, £90 
  6. Hamleys Magic Moving Car, £40 
  7. Disney Winnie & Piglet’s Treehouse, £50 
  8. Hamleys Wooden Bus, £35 
  9. Paw Patrol Movie Skye Deluxe Vehicle, £50 
  10. Twister Air, £25 



#Hamleys #reveals #top #toys #Christmas #TikTok #trends #influence #customer #favourites