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Indigo denim has always been a quiet constant in our wardrobes, but this season it’s impossible to ignore its renewed relevance. Dark, saturated and inherently polished, indigo feels like the grown-up evolution of classic blue jeans. It’s no surprise, then, that some of the most stylish celebrities have been leaning into the look.
From Bella Hadid’s crisp straight-leg indigo jeans styled with tailoring, to Hailey Bieber’s directional double-denim moments, the darker wash has become a fashion-person favourite. Even Zendaya and Alexa Chung consistently swap classic black for deep indigo denim, proving its versatility and timeless appeal.
Here’s how to buy into the trend, piece by piece.
Jeans
If you’re starting anywhere, make it a great pair of indigo jeans. The beauty of this wash is its ability to look instantly refined, whether styled casually or dressed up. The M&S Premium High Rise Denim Trousers offer a wide-leg silhouette that feels particularly current, whilst the John Lewis Straight Relaxed Leg Jeans deliver that effortless, model-off-duty energy. For something more trend-led, Zara’s Z1975 Mid-Waist Jeans tap into the barrel-leg movement we’re seeing everywhere right now.
Shirts
An indigo denim shirt is one of the most useful layering pieces you can own. Worn buttoned-up with tonal jeans or open over a white tee, it instantly pulls a look together. With Gap’s Dark Wash UltraSoft Denim Big Shirt is a timeless investment, whilst H&M’s Shoulder-Pad Denim Shirt adds subtle structure and NA-KD’s Marked Waist Denim Shirt brings shape and definition.
Co-ords
Double denim has never looked chicer, especially when rendered in matching indigo tones. Mint Velvet’s Dark Indigo Denim Jacket and Tailored Wide Jeans feel particularly elevated, creating a co-ord that could easily pass for suiting at first glance. COS also excels here, with its Denim Shirt and Dial Wide-Leg Jeans offering a relaxed yet polished pairing. For something slightly more casual, River Island’s Gathered Hem Bomber Jacket styled with its Indigo Relaxed Straight Leg Jeans delivers an easy, everyday take.
Jackets
If you’re not ready to commit to head-to-toe indigo, a denim jacket is the perfect entry point. Mango’s Denim Trench feels especially fresh, offering a directional alternative to classic outerwear. & Other Stories’ Tie-Belt Denim Jacket adds waist-defining structure, whilst Levi’s Sculpted Trucker Jacket is a true forever piece that will only get better with age.
The appeal of indigo denim lies in its ability to make even the simplest outfits feel intentional. Richer and more refined than lighter washes, it’s the denim trend fashion people are backing for the long haul and one that earns its place in every capsule wardrobe.
