It's Posh and Pecs! Victoria Beckham muscles in on the perfume market as she unveils new fragrance line inspired by her 26-year romance with husband David

  • Post category:news
  • Reading time:10 min(s) read

  • Victoria, 49, has showed off her toned figure in her fragrance campaign
  • It marks the first time she has modeled for her own beauty brand 
  • The three perfumes were influenced by her romance and marriage with David

Victoria Beckham is bringing to life the old adage ‘if you want something done right, do it yourself’ by stepping in front of the camera to star as a model for her eponymous beauty brand for the very first time – while unveiling a new collection of fragrances inspired by romantic milestones from throughout her romance with husband David Beckham. 

Former Spice Girl Victoria, 49, shows off her sultry side and her toned physique while promoting her first-ever fragrance collection, which is set to hit shelves on September 29. 

The three perfumes included in the range are all intended to offer a glimpse into some of Victoria’s most personal memories with David, 48, with the brand revealing to DailyMail.com that each scent ‘captures her own recollections of experiences and atmospheres’. 

To accompany each fragrance, Victoria posed for three individual images, each of which is meant to bring to life the memories captured in the scent itself, as well as a stunning photo used to announce the launch of the range – which sees the designer and beauty brand founder flaunting her ripped arms in black lace lingerie.

Victoria Beckham has posed up a storm in lingerie as she models for her own beauty brand for the very first time as she reveals she's launching a new fragrance line

Victoria Beckham has posed up a storm in lingerie as she models for her own beauty brand for the very first time as she reveals she’s launching a new fragrance line

She revealed that the three perfumes are inspired by her romance with David (pictured in August 2023) and key moments in their lives

She revealed that the three perfumes are inspired by her romance with David (pictured in August 2023) and key moments in their lives 

The former Spice Girl, 49, has shown off her sultry side and her toned physique while promoting her first-ever fragrance line, which is set to hit shelves on September 29

The former Spice Girl, 49, has shown off her sultry side and her toned physique while promoting her first-ever fragrance line, which is set to hit shelves on September 29

The three perfumes are all named for different places that have played an integral role in her life with David; the first is Portofino ’97, named for the location of the very first vacation she took with her husband. 

For that image, Victoria donned a stunning sheer gown while posting by the beach, the stunning design clinging to her toned frame as she leans into the ocean breeze, her damp hair hanging in natural waves around her shoulders. 

Portofino ’97 is inspired by her whirlwind romance with David, specifically the first-ever trip they took together shortly after their first meeting back in 1997, two years before they tied the knot. 

Next is Suite 302 – which calls back to the Paris hotel room that she and David have frequented on a number of occasions over the years. 

For this image, Victoria donned a black silk mini-dress before posing in the streets of the City of Light, striking a stunning figure while perched on a traffic barrier while the lights cast a veil-like shadow across her face. 

Allowing the backless gown to shine, the brand founder had her hair pulled back into a tight brad, with her long limbs propped up to create a stunning silhouette. 

The third and final photo complements the last fragrance in the trio: San Ysidro Drive.

This scent pays homage to the Los Angeles street on which Victoria and David’s California property is located – with the former singer embracing a cool and casual LA vibe for the snap. 

The fragrances are said to 'capture her own recollections of experiences and atmospheres', according to a press release shared with DailyMail.com

The fragrances are said to ‘capture her own recollections of experiences and atmospheres’, according to a press release shared with DailyMail.com

Victoria left jaws dropped in her campaign as she sported a see-through gown and a black lace bra for her fragrances

Victoria left jaws dropped in her campaign as she sported a see-through gown and a black lace bra for her fragrances

In the photo, the mother-of-four is seen striking quite the provocative pose while sitting in a vintage black convertible. 

Sitting comfortably in the driver’s seat, she has one leg propped up on the seat beside her, flashing a glimpse at her enviably toned thighs, while one arm rests across the door. 

Sporting a pair of glamorous shades, she is posed with her head thrown back, her head turned towards the California sky. 

For the third and final photo, Victoria sports a glamorous halterneck dress that shows off her sun-kissed shoulders, while cut-outs at the waist perfectly highlight her trim figure. 

‘Founded in the personal memories of Victoria Beckham, each fragrance distils the notes of a particular era in her own life and projects it in our collective reminiscence,’ a statement from the brands says of the fragrances. 

‘Drawing on the designer’s evolving presence in pop culture over the past three decades, the scents capture her own recollections of experiences and atmospheres, and mirrors them in our shared associations with those moments in time. 

‘Thought-provokingly named, the euphoric Portofino ’97 evokes Victoria’s first romantic getaway with her husband, while the opulent Suite 302 conjures their whirlwind trips to Paris, and the revitalizing San Ysidro Drive embodies the family’s time in California.’ 

Victoria teamed up with master perfumer Jerome Epinette to create the fragrances, with the brand revealing that the pair used ‘the most progressive sustainable methods and responsibly-sourced ingredients’ in bringing the scents to life.   

Meanwhile the fragrance bottles were inspired by the ‘glamorous modernity of early and mid-twentieth-century perfume design’, with the ‘fluted lids’ drawing on the design of antique jewelry. 

‘Evocative of jewelry boxes, the perfumes are presented in pristine white cartons debossed with notes on the scents and memories that created them.’   

Here, FEMAIL reveals everything you need to know about Victoria’s new fragrance collection.  

 

‘The seductive scent of desire’: Portofino ’97 embodies the scents the former Spice Girl took in while on her first holiday with the David 

The first perfume, Portofino '97,  tells the story of her and David's first trip together, which was early into their romance (the couple is shown in France in June 2023)

The first perfume, Portofino ’97,  tells the story of her and David’s first trip together, which was early into their romance (the couple is shown in France in June 2023)

According to the press release, the scent is described as a 'new infatuation,' 'a secret escape,' and 'the seductive scent of desire' (the lovers shown in 1999)

According to the press release, the scent is described as a ‘new infatuation,’ ‘a secret escape,’ and ‘the seductive scent of desire’ (the lovers shown in 1999)

Portofino ’97 tells the story of her and David’s first trip together, which was early into their romance. 

According to the press release, the scent is described as a ‘new infatuation,’ ‘a secret escape,’ and ‘the seductive scent of desire.’ 

The perfume features ‘a euphoric hit’ of Calabrian Bergamot and black pepper; incense and amber, patchouli, and ‘vetiver lingering on the skin of a significant other.’

The 50-milliliter perfume will retail for $207, while the 100-milliliter will sell for $299

The 50-milliliter perfume will retail for $207, while the 100-milliliter will sell for $299

It’s said to perfectly capture the ‘thrill of a new romance.’ 

In 1997, Victoria and David were still hiding from the public eye and carefully planning their rendezvous in disguises and obscure locations. 

Soon enough, the couple was whisked away on a secret tryst to Portofino, according to the press release. 

The seductive scent brings back memories of the ‘gem-colored fishing village’ that served as the backdrop for their love affair. 

It’s said to capture the early infatuation and ‘youth-driven’ desire to be around the one you love the most. 

The 50-milliliter perfume will retail for $207, while the 100-milliliter will sell for $299. 

 

An ‘alluring rendezvous’: Suite 302 marries the thrill of the couple’s second honeymoon and scents of black cherry and tobacco leaf 

Suite 302 captures the scents that flowed through the air of the couple's whirlwind visits to Paris (Victoria and David pictured in France in June 2023)

Suite 302 captures the scents that flowed through the air of the couple’s whirlwind visits to Paris (Victoria and David pictured in France in June 2023)

According to the press release, the fragrance binds together the butterflies that come with an 'alluring rendezvous' and an 'entrancing escapade' in a glamorous perfume (couple seen in 2000)

According to the press release, the fragrance binds together the butterflies that come with an ‘alluring rendezvous’ and an ‘entrancing escapade’ in a glamorous perfume (couple seen in 2000)

Suite 302 captures the scents that flowed through the air of the couple’s whirlwind visits to Paris. 

According to the press release, the fragrance binds together the butterflies that come with an ‘alluring rendezvous’ and an ‘entrancing escapade’ in a glamorous perfume. 

The fragrance exudes touches of a blend of black cherry and red peppercorn; rose centifolia, midnight violet, black leather, and tobacco leaf. 

The fragrance exudes touches of a blend of black cherry and red peppercorn; rose centifolia, midnight violet, black leather, and tobacco leaf

The fragrance exudes touches of a blend of black cherry and red peppercorn; rose centifolia, midnight violet, black leather, and tobacco leaf

‘Suite 302 traces the glamour and romance of Victoria and David’s anniversary trips to Paris,’ reads the press release. 

The press release described the captivating feelings that came with their first trip in 2004, where the lovebirds renewed their vows before jetting off onto another honeymoon in the French capital. 

‘Amid seas of paparazzi flashes, the couple finds sanctuary in a storied hotel room veiled in tales of romance: Suite 302,’ says the press release. 

The perfume is meant to embody their anniversary trips to the city of lights and their incognito midnight strolls. 

It captures the fashion mogul’s memories of pure glamour, fine wines, and hotel candles. 

The 50-milliliter perfume will retail for $207, while the 100-milliliter will sell for $299. 

 

A new beginning to heal your soul: San Ysidro Drive embodies Victoria’s move to Los Angeles while boasting scents of passion fruit and vanilla 

The lovers moved from Europe to the Pacific Coast in 2007 and began their new beginning, which inspired Victoria to name her third perfume after their Los Angeles home (seen in 2007)

The lovers moved from Europe to the Pacific Coast in 2007 and began their new beginning, which inspired Victoria to name her third perfume after their Los Angeles home (seen in 2007)

It's described as a 'burst of energy' and a 'new beginning.' The perfume is also said to have 'healing powers,' according to the press release (couple seen in 2023)

It’s described as a ‘burst of energy’ and a ‘new beginning.’ The perfume is also said to have ‘healing powers,’ according to the press release (couple seen in 2023)

The 49-year-old’s final fragrance in her new line is titled San Ysidro Drive. 

It’s described as a ‘burst of energy’ and a ‘new beginning.’ The perfume is also said to have ‘healing powers,’ according to the press release. 

San Ysidro Drive was the name of the road the Beckham family’s home sat on and the fragrance helps encapsulate the lover’s move and time there. 

The move occurred soon after Victoria left the Spice Girls and began to build a fashion career. 

The perfume marries scents of passion fruit and pink peony; the ocean air, rich rose, saffron flower, agarwood, black amber, and vanilla

The perfume marries scents of passion fruit and pink peony; the ocean air, rich rose, saffron flower, agarwood, black amber, and vanilla

‘Victoria captures the mending and motivating spirit of mindfulness in the memory of San Ysidro Drive,’ the press release reads. 

The perfume marries scents of passion fruit and pink peony; the ocean air, rich rose,  saffron flower, agarwood, black amber, and vanilla. 

The lovers moved from Europe to the Pacific Coast in 2007 and began their new beginning. 

The fashion designer’s relocation marked the beginning of a journey of rediscovering her ‘own independence, dreams, and identity, and a re-evaluation of her approach to life, work, and her own determination.’ 

The perfume is meant to bring the joyous feelings that come with Victoria’s memories of meditative hikes and peacefulness to all who spritz it on themselves. 

The 50-milliliter perfume will retail for $207, while the 100-milliliter will sell for $299. 

The 49-year-old’s perfume line comes following an impressive career in both the fashion and beauty industry. 

Victoria launched her self-titled fashion label in 2008 and began selling make-up products in 2019 with Victoria Beckham Beauty.’




#It039s #Posh #Pecs #Victoria #Beckham #muscles #perfume #market #unveils #fragrance #line #inspired #26year #romance #husband #David