A couple have revealed how their adorable pet dog became the family’s ‘breadwinner’ – earning £4,600 in just one month – and is now helping fund their dream £50,000 wedding.

Miniature long-haired dachshund Wilson is using his social media star power to bring in thousands for his lucky owners, Shannon Edmondson, 31, and Jordon Rollins, 33, from Stalybridge, Manchester – through user-generated content (UGC), brand deals and freebies. 

The pair say thanks to their ‘fur baby’, who has had an Instagram page since October 2023, they’ve gotten some £10,000 worth of gifted items, from a £400 projector to home essentials, matching pyjamas and even a car seat for their pampered pup.

The page has 53,300 followers and boasts some 3.1 million monthly views, featuring Wilson doing everything from enjoying walks, snuggling in bed and tucking into treats.

The weekends are now planned around Wilson’s filming schedule, and Shannon has recently gone part-time to focus on content creation.

‘We get up early, plan everything, and film between 7am and midday because that’s when he’s in his best mood,’ she said.

‘He’s so sassy, he definitely knows he is famous because the side-eyes he gives are unreal. 

‘We’ve done four videos in a day before, then by the evening he’s ready to curl up and relax… we just live in his world.

‘It’s amazing to think something that started as me posting my dog has turned into this.’

A couple have revealed how their adorable pet dog became the family’s ‘breadwinner’ – earning £4,600 in just one month – and is now helping fund their dream £50,000 wedding

Miniature long-haired dachshund Wilson is using his social media star power to bring in thousands for his lucky owners, Shannon Edmondson, 31, and Jordon Rollins, 33, from Stalybridge, Manchester – through user-generated content (UGC), brand deals and freebies

And when he’s out and about, Wilson is just as much of a character as he is online, getting ‘genuinely offended’ if people don’t stop and say hello to him.

‘He expects attention everywhere he goes,’ Shannon said. ‘And to be fair, he usually gets it.’

In the past month alone, Shannon has made £4,640 from social media before tax – rivalling her previous full-time wage in the media industry.

She began making money off Wilson’s page in February of this year, and it’s already helping her and Jordon’s future.

The couple recently got engaged in Dubai – and have now saved £4,000 towards their big day and are aiming for a £50,000 wedding in the Peak District in August 2028 with Wilson set to be their ring bearer.

‘It all goes into the wedding pot, even though I’d love to spend it,’ Shannon admitted.

‘We want to make a whole weekend of it in the Peak District, and having Wilson there as our ring bearer will make it perfect.’

But despite his growing ‘career’, the pup’s comfort always comes first.

The pair say thanks to their ‘fur baby’, who has had an Instagram page since October 2023, they’ve gotten some £10,000 worth of gifted items, from a £400 projector to home essentials, matching pyjamas and even a car seat for their pampered pup

The page has 53,300 followers and boasts some 3.1 million monthly views, featuring Wilson doing everything from enjoying walks, snuggling in bed and tucking into treats

The weekends are now planned around Wilson’s filming schedule, and Shannon has recently gone part-time to focus on content creation

‘We treat him like a baby – everything we do is around what he enjoys,’ Shannon said.

‘He loves the beach because he knows he’ll get a toy, and that makes it special for him too.’

She explained that while it’s his ‘cheeky’ personality that helped win over online audiences, he has simple tastes.

‘He sleeps most of the day, but at about 5:30pm he’s ready to perform, especially if there’s ham involved,’ Shannon continued.

‘He’s honestly like a toddler – he doesn’t play fetch, he plays hide and seek.’

His charm has not only built a loyal following but also opened doors for exciting opportunities.

Shannon and Jordon have been invited to London to film with brands and have enjoyed overnight hotel stays.

‘The opportunities have been amazing,’ she added. ‘We just say yes and enjoy it all together as a family.’

Their home is now filled with items gifted through collaborations.

‘I look around and think, I didn’t pay for that, or that, or that!’ she gushed. ‘My partner jokes about getting rid of things, and I say we just need a bigger house!’

She added: ‘We work really hard every weekend, but it doesn’t feel like work.

‘It’s building our future, and we get to do it with Wilson. He might not realise it, but he’s making our dream wedding happen.’