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Finding fashion that looks expensive without carrying a luxury price tag has always been one of the high street’s greatest strengths. But as prices continue to rise and premium collections, designer collaborations and elevated capsule ranges become increasingly common, spotting the genuine bargains can feel harder than ever.
Today’s shoppers are faced with more choice and a wider range of price points than before. A simple wardrobe staple can now cost significantly more than expected, while trend-led pieces often sit alongside investment-worthy designs. The challenge is knowing which items are truly worth their price tag – and which offer the biggest style return for the smallest spend.
That’s where It Costs How Much? comes in.
Each week, this page highlights the fashion finds that punch well above their price point. These are the pieces that look far more expensive than they are, combining great design, quality finishes and timeless appeal at surprisingly affordable prices.
From beautifully cut shirts and elevated everyday essentials to luxury-looking bags, statement accessories and clever alternatives to cult designer buys, every item featured here has been selected for its ability to deliver maximum style for minimum outlay. The goal isn’t simply to find the cheapest option, but to uncover pieces that feel premium, wear well and could easily be mistaken for something costing several times more.
Whether shopping for a seasonal update, a special occasion or a thoughtful gift, consider this a shortcut to the smartest buys on the high street and beyond.
The only question left is the one these finds inevitably inspire: It costs how much?
A more modern take on the classic Birkenstock, at a more attractive price.
Fun but not ridiculous: describes these swim shorts – and most fathers
100% leather + RFID protection for added security = a steal for the price
A spa in a bar. The Ritual of Hammam Body Scrub Bar
Smells spenny for a snip. Calvin Klein Man EDT (100ml)
Practical and chic (though you don’t have to tell him that last bit)
Ta-da! The gift of neatly organised chargers
Was £30
